22SS

The Joy Of The Begin

For this season's collection, we imagine the discovery of the beginning born during a delightful silence. Born on a quiet earth, everything is noisy and lively with the start of its life. Each beginning is given its meaning and developed through simple and repetitive methods such as weaving, twisting, or braiding. The whole series of processes, composed and edited from birth, is delightfully raucous in itself. We hope this collection to be simple, fun, and disruptive while remaining delightfully quiet.

DIRECTOR - Rei Yoon Hongmi [Reike Nen]
SET & ART DESIGN - Ji Soo Kum
PHOTOGRAHER - Tae Jun Keem
STYLIST - Seung Hee Son
HAIR ARTIST - Yong Jae Cho
MAKE UP ARTIST – Ka Young Oh
MODEL – Jeong Ah Woo / Ciana Parks / Dana Skobel